As Senior Art Director at PUSH, I spearheaded the creative vision and team execution for Winn-Dixie’s quarterly marketing campaigns, delivering integrated assets spanning in-store collateral, print, and television commercials.
Agency: PUSH Inc.
Client: Winn-Dixie
Winn-Dixie tasked PUSH with launching a high-impact campaign to transform in-store perceptions of quality and farm-to-shelf speed. By highlighting peak-season produce, hand-cut meats, and market freshness alongside unbeatable value, PUSH successfully re-anchored Winn-Dixie’s core brand promise: premium quality without the premium price tag.
Winn-Dixie tapped PUSH to modernize its heritage "Let's Talk Beef" campaign, reinforcing the retailer's meat department commitment to guest savings. By putting the butcher's and premium cuts center stage, the revitalized campaign reminded shoppers that top-tier quality and unbeatable value belong on the same plate.
