What began as a university passion project evolved into a fully realized campaign for The Nature Conservancy. During my first agency role, I was able to leveraged industry connections to pitch the core concept to the organization. Through a collaborative process with the organization, we finalized a targeted campaign designed to highlight the critical threat facing Florida’s native wildlife and delicate ecosystems.
Agency: The Group Advertising
Client: The Nature Conservancy
Recognitions:
2012 Silver ADDY Award
2013 Award of Excellence, Communicator Awards
