With 4Fini wanting to restart their Latin music festival, they needed a modern rebrand for the event. Having working with them with Warped Tour, they came to me to see if I had any cool ideas in how it should be portrayed. I took a stab at trying to portray latin music scene while keeping it exciting. Check out all my other concepts too, they were all pretty rad.
The logo they picked in the end has a modern edgy look they wanted to portray. The festival isn't going to just showcase one type of genre of latin music, but all the genres and popular artist for the latin community. I achieved this look by creating my own stroke and playing with all the settings till I got something I thought was pretty dang rad.